This project is a rebranding campaign for the annual Treasure Island Music Festival on Treasure Island in San Francisco, California. This campaign features a complete logo redesign, poster redesign, all access passes, mailer advertisement, tickets and flyer.
The purpose of this project is to show how a unified brand identity can be used across a broad range of mediums to help boost the advertising and exposure of this music festival to the general public.
These various elements were based around the case study and demographic analysis research that was conducted. These images were created using a combination of vector illutration graphics, typography, digital imaging for touching up, and page layout software for displaying the case study.