MarketGuru - Mobile Shopping App


Mobile Application UI/UX Design and Prototype


View Interactive Prototype

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View Interactive Prototype

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MarketGuru - Mobile Shopping App UI/UX

This project was a 15-week long project focusing on creating a solution to a problem we all experience. In this time research of user demographic information, and competition analysis were performed to guide the design direction in the most suitable direction.

Process

The focus of this application is directed at users over 30 who are busy with families and their professional lives, and don't have the time to shop around to find the best deals on the products they often times purchase. This mobile app was designed with an approach beginning with the wireframing and user experience/information architecture layer. After the user experience direction was chosen, all art assets were produced, and the final product prototype was created using the Invision App service.

Tools & Techniques Used:

UI/UX Design

Information Architecture

Interactive Prototyping

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

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