This project is a rebranding effort to reface the identity of the San Francisco Cable Car museum in downtown San Francisco, California. This campaign includes a logo redesign, posters, ticket redesign, environmental advertising, web campaign, mobile app design, stationery, business cards and online groupon deals.
This project began by going to the location and conducting research and taking reference images. Historical research of the museum was then conducted to determine the best course for design direction. After a look and feel was established, all subsequent branding articles were produced following the unified design direction.